It’s said that a picture says a thousand words, and the old adage has never proven more true than with a company logo. It is the first thing a customer sees and the last thing a client remembers. While most toss a couple dollars to an unseen face on the internet to save a couple bucks, the long-term financial loss cannot be stated enough. If your logo isn’t memorable and becomes lost in the fold of the generic or doesn’t convey your brand message successfully, a few pennies saved quickly becomes a major revenue lost.